Much progress today on the social app. To power this experiment.
Personal posts for LinkedIn are going through in a completely pretty automated way and a lot of friction is removed from the flow.
What the system does
I basically dictate the LinkedIn posts ideas and it all gets picked up and synthesized and put into a nice schedule and that schedule then gets posted.
Now, you might say, Hey, hang on a minute you can do all of this with social media posting software and that is true. What you can't do is tune and keep iterating the creation flow so well that there is very little friction in terms of the posts being put up and scheduled properly.
The clever bit which is still a bit manual is scheduling based on the post contend and pulling it into a story arc. What I have observed is that if you post in that way you seem to get a compounding effect of attention.
I also timed each and every one of those posts from creation to posting, it saves me on average about 20 minutes of time not to mention the time that you then end up getting distracted because you're on LinkedIn and you go ooh, what so-and-so said.
I still have that time but it's much more containerised and for me personally I think that is pretty useful. It also allows me to automatically seed experiments around posting time and analysing the result in terms of engagement. The key points
- My personal LinkedIn posts now go from spoken idea to scheduled post with almost no manual steps.
- I timed it. Each post saves about 20 minutes from creation to posting.
- The gain comes from tuning the creation flow, which off-the-shelf social scheduling software can't do.
- The flow lets me seed experiments on posting time and analyse engagement automatically.
- It also bundles posts into a story arc which creates a compounding effect.
This is the Human/AI system in miniature. I supply the direction by dictating the idea. The AI handles synthesis and scheduling. I stay in the loop on what goes out. Because the flow is mine to tune. The next step is to create the feedback loop that will optimise the story arc posting for engagement.